Why Discover IT Architecture Beyond IT Implementation?

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We introduced our IT Architecture services in 1999 when the use of word "Architecture" was still rare in the context of Enterprise or IT. In the last 19 years, we have seen growing adoption and interest in the subject. It's encouraging to see that "IT Architecture" is getting recognized as a critical element for enterprise survival as well as success.
 
Unfortunately, the idea of IT "Architecture" is often confused with IT "Implementation". The challenges related to growing IT complexity, maintenance overheads, technology obsolescence, time to market, relatively inexperienced resource pool and fear of losing your best talent to your competitors have only added to stress to the Product Heads, Project Managers or IT Heads.