ICMG Certified Chief Product Officer
(Enterprise Anatomy Edition) - Detailed One-Year Curriculum (48 Weeks)
Monthly Rolling Cohort Intake | Online & Blended Learning Formats
Certification Outcome
Master Enterprise Anatomy to strategically design, diagnose, integrate, and scale enterprise-wide product and revenue growth.
Phase 1 (Week 1-12): Foundation of Enterprise Anatomy
Definition
This level certifies your foundational ability to understand, map, and align product functions with the broader enterprise anatomy. You’ll build a cross-functional view by linking product with sales, marketing, finance, HR, and CX.
Key Competency
You can identify and articulate the anatomy of product-related functions within the enterprise.
Outcome
You can confidently contribute to cross-functional product decisions and ensure that product goals are not siloed from other business functions.
Week 1:
Introduction: One Enterprise, One Anatomy
Week 2:
Advanced Strategic ThinkinFundamentals of Product Anatomyg: Critical vs. Conventional Thinking
Week 3:
Sales Anatomy & Revenue Alignment
Week 4:
Marketing Anatomy & Product Positioning
Week 5:
Finance Anatomy & Pricing Strategies
Week 5:
Customer Support Anatomy Integration
Week 6:
Customer Experience Anatomy (CX)
Week 7:
HR Anatomy & Product Team Structures
Week 8:
Cross-Functional Anatomy Mapping & Integration
Level 1 Certification:
Awarded Credential: ICMG Certified CPO – Foundation.
Phase 2 (Weeks 9-20):Mastering Stage 2-7 Enterprise Diagnosis (Enterprise X-Ray Model)
Definition
This level certifies your diagnostic capability using the Stage 2-7 Enterprise X-Ray Model. You learn to diagnose not just product issues, but enterprise-wide misalignments across strategy, process, systems, components, implementation, and operations.
Key Competency
You can uncover the hidden blockers to product revenue, customer retention, and scalability by reading the enterprise like a surgeon reads an X-ray.
Outcome
You become a diagnostic strategist, capable of identifying which part of the enterprise anatomy is affecting product performance—strategy, system, process, or execution.
Week 9:
Stage 2 – Strategy Misalignment Diagnosis
Week 10:
Stage 3 – Process Bottleneck Diagnosis
Week 11:
Stage 4 – System Logic & Structural Diagnosis
Week 12:
Stage 5 – Component Misalignment Diagnosis
Week 13:
Stage 6 – Implementation Gap Analysis
Week 13:
Stage 7 – Operational Diagnosis & Sustainability
Week 13:
Enterprise X-Ray: Techniques & Framework
Week 14:
Diagnosing Enterprise Revenue Blockers
Week 15:
Diagnosing Product Scalability Issues
Week 16:
Customer Churn & Experience Diagnosis
Week 17:
Real-world Diagnosis Simulation
Week 18:
Finalizing Diagnosis Methods
Week 18-20:
Comprehensive Enterprise Diagnosis Project
Level 2 Certification:
Awarded Credential: ICMG Certified Enterprise Diagnosis Expert
Phase 3 (Weeks 21-36): Creating Complete Product Anatomy
Definition
This level certifies your ability to design and build the complete product anatomy using the 13-step ICMG execution model. You not only define product goals and processes but also engineer the system logic, component specifications, implementation, and operational models.
Key Competency
You can architect and operationalize product success across its full lifecycle—from design to delivery to scaling—without falling into functional silos.
Outcome
You’re not just designing a product—you’re building a complete, cross-linked product operating system inside the enterprise.
Week 21:
Step 1 – Define Goals & Strategy
Week 22:
Step 2 – Process Definition
Week 22:
Step 3 – System Logic Model Creation
Week 23:
Step 4 – Component Specification Alignment
Week 24:
Step 5 – Implementation Models (CI/CD)
Week 25:
Step 6 – Operating & Management Models
Week 26:
Steps 7-8 – Linking Strategy, Processes & Systems
Week 27:
Steps 9-10 – System & Component Linking
Week 28:
Steps 11-12 – Implementation & Operations Integration
Week 28:
Step 13 – One-Page Product Anatomy Model
Week 29-34:
Enterprise Anatomy Model Application & Refinement
Week 35-36:
Full Anatomy Model Validation & Review
Level 3 Certification:
Awarded Credential: ICMG Certified Advanced Chief Product Architect
Phase 4 (Weeks 37-48): Real-world Implementation & Revenue Scaling
Definition
This is the final, integrated certification. It confirms your ability to drive enterprise-wide product success through full anatomy integration, live project execution, executive communication, and measurable revenue growth.
Key Competency
You can integrate product anatomy with enterprise anatomy, simulate growth, lead cross-functional teams, validate performance via enterprise X-rays, and present to C-suite stakeholders with full authority.
Outcome
You graduate not just as a Chief Product Officer in title—but in capability. You can transform product functions, drive revenue, scale operations, and integrate seamlessly with enterprise strategy.
Week 37:
Enterprise Anatomy Integration Workshops
Week 38:
Product Anatomy Validation Simulations
Week 39:
Revenue Growth Simulation & Scalability
Week 40:
Stakeholder Communication & Executive Leadership
Week 41:
Enterprise-wide Anatomy Implementation
Week 42:
Cross-functional Strategic Alignment
Week 43:
Enterprise X-Ray Validation & Refinement
Week 44:
Global Industry Case Studies & Benchmarking
Week 44-46:
Capstone Project Development
Week 47:
Live Project Enterprise Panel Review & Defense
Week 48:
Final Project Presentation & Certification Awarded
Level 4 Certification (Final):
Awarded Credential: ICMG Certified Chief Product Officer (Enterprise Anatomy Edition)
Optional Specialization Track (4-weeks, post-program):
Track Option
Focus Areas
Product-Led Revenue Growth
Advanced sales anatomy, pricing strategy, revenue leaks
Enterprise Product Innovation
Innovation lifecycle, rapid prototyping, new product scaling
Customer Experience & Retention Optimization
Customer experience, journey mapping, churn reduction
Optional Track 1: Product-Led Revenue Growth
Definition:
This specialization equips you to uncover and resolve revenue leaks by aligning product decisions with sales, pricing, and growth operations. It’s ideal for CPOs who want to make revenue a core outcome of their product strategy—not just usage or adoption.
Key Focus Areas:
Sales Anatomy Deep Dive | Strategic Pricing Models | Revenue Flow Mapping | Forecasting Accuracy | Diagnosing Revenue Leaks
You Will Learn To:
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Detect where product design is causing revenue underperformance
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Rebuild pricing strategies aligned with product value and enterprise goals
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Integrate with Sales, RevOps, and Finance to build shared revenue models
Outcome: You become a Product Revenue Strategist, not just a product builder—capable of scaling revenue without depending solely on the sales team.
Optional Track 2: Enterprise Product Innovation
Definition:
This track focuses on end-to-end innovation management—from idea to prototype to scaled launch. It’s tailored for CPOs leading product innovation labs or tasked with driving growth through new product lines.
Key Focus Areas:
Innovation Lifecycle | Idea Qualification | Product Concept Modeling | Rapid Prototyping | Scalability Architecture
You Will Learn To:
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Evaluate which product ideas fit the enterprise strategy and anatomy
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Prototype fast, without disrupting existing operations
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Build innovation pipelines aligned with core systems and components
Outcome: You become an Enterprise Innovator—able to bring bold new product ideas to market while keeping enterprise integration and sustainability intact.
Optional Track 3: Customer Experience & Retention Optimization
Definition:
This track empowers you to reduce churn, increase NPS, and elevate customer lifetime value by diagnosing and redesigning the Customer Experience (CX) Anatomy from end to end.
Key Focus Areas:
Customer Journey X-Rays | Experience Design Models | CX Touchpoint Diagnostics | Churn Pattern Identification | Experience-Driven Product Design
You Will Learn To:
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Map CX breakdowns across digital, physical, and service touchpoints
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Integrate customer feedback into product roadmaps via anatomy models
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Transform support, onboarding, and loyalty flows into retention engines
Outcome: You become a Customer Experience Architect—able to embed retention strategy into product design, customer support, and revenue systems.
Key Program Benefits
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Master the Enterprise Anatomy Model, gaining unparalleled insights into the structural dynamics of successful enterprises.
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Learn how to diagnose hidden structural issues across Product, Sales, Marketing, Finance, Customer Support, and CX anatomies using ICMG’s exclusive Enterprise X-Ray Model.
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Gain practical experience through live, enterprise-based assignments, projects, and simulations validated by global experts.
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Participate directly in ICMG’s prestigious Global Ratings & Awards—gaining insights from real-world enterprise evaluations.
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Attend exclusive global ICMG Think Tank Sessions (onsite & online), enhancing strategic networking and hands-on industry knowledge.
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Attain globally recognized credentials demonstrating advanced expertise in enterprise product leadership and strategic business transformation.
Clear Pricing & Enrollment Details:
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Global Base Pricing: $30,000 (₹24 lakh)
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Flexible Payments: Quarterly Installments
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Enterprise/Corporate Custom Cohorts available on request.