ICMG Executive Certification in Strategic Intelligence of Enterprise Architecture (EA) – Beyond IT
This certification program empowers business and IT professionals with the strategic intelligence necessary to elevate Enterprise Architecture (EA) from a traditional IT-centric discipline to a strategic, enterprise-wide leadership role.
The structured curriculum ensures participants progress systematically through foundational principles to advanced executive-level strategic competencies.
Level 1: Foundation – Breaking EA Myths and Establishing EA as a Business Driver
Session 1: The Strategic Role of EA – Beyond IT, Into the Enterprise
In this introductory session, participants will explore how traditional IT-focused EA can shift into a broader, enterprise-wide strategic role. Key Learning:
Understanding limitations of traditional EA
Identifying enterprise-wide opportunities for EA
Establishing EA as a strategic leadership function
Session 2: Why EA Should Report to the CEO, Not the CIO
Participants will investigate how organizational reporting structures influence EA's effectiveness and why CEO-level alignment is essential. Key Learning:
Impact of EA’s reporting lines on enterprise success
Benefits of aligning EA with the CEO’s strategic vision
Real-world examples of successful EA repositioning
Session 3: Role of the CEO, CFO, and CIO in Enabling EA
This session dives into the critical roles that C-suite executives play in leveraging EA to drive business success. Key Learning:
How CEOs, CFOs, and CIOs can collaborate with EA teams
Aligning EA initiatives with financial and operational strategies
Executive-level case studies demonstrating successful collaboration
Level 2: Intermediate – Expanding EA’s Business Impact
Session 4: Why the Traditional IT-Centric EA Maturity Model Is Broken
This session challenges the effectiveness of traditional EA maturity models, offering fresh insights on overcoming their shortcomings. Key Learning:
Common weaknesses in traditional EA maturity frameworks
New maturity model approaches aligning with enterprise goals
Practical steps for evolving your organization's EA model
Session 5: EA for Sales – Driving Revenue and Customer Centricity
Participants learn how EA can strategically drive sales performance, enhance customer engagement, and accelerate revenue growth.
Key Learning:
Aligning EA strategies to sales processes and customer journeys
Leveraging EA to boost sales efficiency and effectiveness
Case studies demonstrating measurable revenue impact
Session 6: EA in HR – Aligning Talent and Organizational Strategy
This session explores the strategic role of EA in talent management, organizational culture, and HR transformation.
Key Learning:
Integrating EA with talent acquisition, retention, and development strategies
Creating a strategic HR framework supported by EA
Real-world examples showcasing HR transformation driven by EA
Level 3: Advanced – Enterprise-Wide EA for Cross-Functional Strategy
Session 7: Expanding EA Beyond IT – Operations, Marketing, and Finance
Participants will understand EA’s potential impact on non-IT functions such as operations, marketing, and finance.
Key Learning:
Identifying strategic opportunities for EA across business functions
Practical approaches for integrating EA in marketing, finance, and operations
Success stories of cross-functional EA implementation
Session 8: Breaking Down EA Silos – Integrated EA Frameworks
Learn strategies to eliminate departmental silos, fostering collaboration through an integrated EA framework.
Key Learning:
Techniques for identifying and dismantling EA silos
Creating cohesive, enterprise-wide EA strategies
Examples of successful integration enhancing enterprise effectiveness
Session 9: Justifying EA for the Enterprise – Business Justification Frameworks
This session offers structured approaches and case studies to justify EA investments to stakeholders.
Key Learning:
Developing compelling business cases for EA initiatives
Demonstrating EA’s tangible ROI to executives
Case studies highlighting successful justification and buy-in
Level 4: Executive – EA as Catalyst for Organizational Transformation
Session 10: The Role of EA in Mergers, Acquisitions, and Corporate Restructuring
Explore EA’s strategic influence during mergers, acquisitions, and restructuring activities.
Key Learning:
Leveraging EA for smooth corporate integrations and restructuring
Strategies for using EA to minimize disruption and maximize value creation
Real-world examples illustrating successful EA interventions during M&A
Session 11: EA’s Influence on Innovation and Product Development
In this advanced session, participants examine how strategic EA can accelerate innovation and product development cycles.
Key Learning:
Utilizing EA to enhance innovation capacity across the enterprise
Aligning product development processes with strategic business goals
Industry case studies demonstrating accelerated innovation driven by EA
Key Learning Outcomes:
By completing this certification, participants will:
Gain strategic intelligence necessary to elevate EA’s role from technical support to a critical business leadership function.
Develop actionable frameworks and insights to integrate EA effectively across all business functions (Sales, HR, Finance, Marketing, Operations).
Master the ability to create and communicate persuasive business justifications for strategic EA investments.
Position EA at the executive level, influencing innovation, strategic planning, and organizational transformation initiatives.
Who Should Attend:
This certification is ideal for:
Enterprise Architects & Business Architects seeking strategic elevation.
C-suite Executives (CEOs, CFOs, CIOs, CTOs) desiring stronger alignment of EA with corporate strategy.
Department Leaders & Transformation Executives driving cross-functional business initiatives.
Strategy & Innovation Professionals aiming to leverage EA for competitive advantage.
Program Duration & Delivery:
Duration: Flexible; complete within 3 months (intensive) or up to 10 months (paced).
Delivery Format: Live online interactive sessions, supplemented with recorded on-demand content and integrated case studies.
Commercial Model:
Single Session Trial: Complimentary (first session free)
Per Level Access: $200/session (Foundation & Intermediate), $250/session (Advanced & Executive)
Full Certification (All Levels): $1,800 (discounted bundled rate)
Corporate/Team Pricing: Available upon request
Combined Offer: Strategic EA + Enterprise Intelligence Blog Learning Package:
Participants gain exclusive access to additional industry case studies, strategic insight blogs, and expert Q&A sessions, enhancing overall strategic intelligence and learning effectiveness.