The Initial Problem: Managing Occupancy and Technology Needs
A growing coworking space, catering to freelancers, startups, and corporate clients, faced declining occupancy rates and disruptions in service delivery. The IT, Membership, and Operations teams worked independently, leading to poor communication and delays in resolving member requests.
Despite launching discounted membership plans and conducting marketing campaigns, the coworking space struggled to attract new clients. At the same time, existing members expressed frustration over inconsistent service quality and technology glitches.
Applying Stage 2-7 Problem Analysis: Going Beneath the Surface
The ICMG Stage 2-7 Problem Analysis framework was used to uncover the core issues that had been overlooked during brainstorming sessions.